Ray Welfare Trust works with 102 local projects across 19 states in the areas of education, health, nutrition, safety and protection as well as participation. You can adopt one or more of our projects that fit your CSR needs in terms of geographical location and area of intervention. Ray Welfare Trust will be responsible for monitoring the program, providing programmatic direction and technical expertise to project staff and sending project impact reports periodically.
Brand Building
Cause Related Marketing (CRM)
When you integrate your marketing efforts with a cause, you not only help create social impact but also build incredible goodwill for your brand. Partnering with CRY for a cause-related marketing campaign will help you drive purchase behaviour and meet your business objectives – all the while contributing to a really good cause!
Event Sponsorships & Participation
CRY organizes several events (marathons, cyclothons, walkathons and soccer tournaments etc.) across the year to raise awareness for children’s rights. You can come on board as one of the event sponsors to support the cause and get visibility for your brand or pledge a fixed amount to include a set number of your employees as participants.
